MOVE SUSTAINABLY offers an interesting trip to discover the history of mobility. The storytelling stands out for its ability to summarize and for taking an excursus about well-balanced and charming historical facts. Fast direction helps to make the short film enjoyable and to accept the message.
The explainer video is well done, and it is very accessible without compromising its rich personality thanks to the well-finished transitions and the clear graphic identity.
“The Current condition of our earth” uses a very direct language and a scientific and technical awareness of the topics addressed, to get to the heart of the viewers. This technique succeeds in involving the audience by engaging them in the urgency of fighting climate change, thanks to its strong critique of politics and the weak action taken.
The message it supports is very powerful: every citizen must be involved in collective action, even to push for certain changes at the governance level. And the mobility sector is among the first to be addressed, as it is everyone’s business.
The authors of the video have managed to build a story that is as simple as it is comprehensible and incisive able to involve the viewer at firsthand, with a calling to action: through the joy and awareness that emerge from his own choices, the young protagonist shows the feasibility of sustainable mobility for citizens.
Another strong point of the short film is the authority of the sources for reporting clear and precise data about transport sector.
The author chose to interpret the topic “We eat the climate change” by illustrating the water impact of food productionin a simple and direct way, underlining the importance of becoming aware of our own daily actions that affect resources and our planet.
The image of the water rising at our feet represents an effective connection of food choices with one of the most important consequences of climate change: the problem of the rising of sea and ocean levels.
The concept, clarity and quality of execution are the main strengths that have contributed to the effectiveness of the video.
The video, with a fast and modern pace, is aimed at a wide audience and wishes them to “become aware” of the power of the actions of individuals who together can contribute to the fight against climate change, offering proactive reflections and ideas for action.
The originality of the writing, the communication skills and the light tone have contributed to create a captivating and stimulating video, even if with some lack in terms of quality of realization.
The jury has chosen to award this video relating to “One for all and all for one” for the ability to describe one of the most important associative experiences at national level in the field of climate change.
The video, in fact, well emphasizes the weight and urgency of a participatory action coming from below to move politics to undertake choices that cannot be postponed to tackle climate change.
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